Sales funnel software and CRM automation platforms have become indispensable for modern businesses aiming to automate customer journeys and maximize conversions. In 2025, two frontrunners—Liquid Funnel and ClickFunnels—dominate this space but serve slightly different needs. If you’re deciding between these tools, this comprehensive funnel builder comparison 2025 will clarify which platform best supports your growth.
Platform Overview
Liquid Funnel is an all-in-one CRM and AI-powered automation platform that automates every stage of customer engagement: lead capture, follow-ups, appointment booking, payments, and reputation management. What sets Liquid Funnel apart is its done-for-you onboarding: expert teams build custom workflows, integrate calendars, payment links, messaging channels (Email, SMS, social), and performance dashboards so that you get the best funnel builder with CRM included without technical headaches.
ClickFunnels 2.0 is widely recognized for its expansive funnel template library, drag-and-drop editor, and laser focus on conversion optimization. The 2.0 update added features for membership sites, online courses, and advanced A/B testing in funnels, cementing its appeal to marketers and entrepreneurs looking for instant funnel deployment. However, for complete AI-powered CRM automation and unified messaging, most users still rely on third-party integrations.
As detailed in recent industry comparison guides, ClickFunnels continues to outpace many competitors purely on funnel design, testing, and conversion tools. According to FunnelSecrets’ feature battle review, ClickFunnels wins on template variety and drag-and-drop simplicity for funnel building, but still depends on other software for advanced CRM and automation.
Feature Comparison
| Feature | Liquid Funnel | ClickFunnels 2.0 |
| Funnel Templates | Moderate library with deep automation | Industry-leading, extensive template selection |
| AI-Powered Automation | Built-in chatbot, SMS/email composer, AI review generator | Basic AI for funnels, not for full CRM |
| CRM Features | Robust: deals, tagging, tasks, reviews | Contact management basic, CRM improving |
| Unified Messaging | Inbox for SMS, email, Facebook, IG | Funnel-centric, messaging via add-ons |
| Payment Gateways | Stripe (native), automated invoices | Stripe, PayPal, multiple options |
| Membership/Courses | Customizable modules | Full native module for courses/memberships |
| A/B Testing | Yes: workflows, emails, funnel steps | Yes: robust, user-friendly |
| Onboarding | Done-for-you, expert-built | Self-serve, guided onboarding |
| Trial/Entry Cost | Custom demo and consult, then onboarding | Funnel-centric messaging via add-ons |
Advantages and Disadvantages
Liquid Funnel Pros
- All-in-one CRM with AI-powered workflows reduces tool complexity.
- Automated customer follow-up tools (SMS, email, review generation, missed call text-back).
- Unified messaging CRM consolidates all channels in one place.
- Done-for-you onboarding—your system is tailored and set up by our experts.
- Designed for the full customer lifecycle: funnels, bookings, reminders, payments, and reviews.
Liquid Funnel Cons
- Smaller funnel template library than ClickFunnels.
- No instant free trial—onboarding begins with a free demo and personal consultation.
- Newer on the mainstream scene, so fewer direct tutorials or partner agencies.
ClickFunnels Pros
- Most comprehensive funnel-building tool with hundreds of proven templates.
- Drag-and-drop builder is ideal for marketers launching new sales pages and upsells quickly.
- Visual A/B testing for funnels.
- Strong course and membership features out of the box.
- Free trial enables DIY exploration risk-free.
ClickFunnels Cons
- CRM and automation features are not as deep; they rely on integrations for advanced workflows.
- Messaging and review management are not unified—third-party solutions are required.
- Cost can increase as more add-ons or integrations are needed.
Real-World Use Cases
Sarah M., Roofing Contractor: “I was always missing follow-ups with ClickFunnels. Since switching to Liquid Funnel, everything—text reminders, reviews, payments—is done in one place. Their team set it up for me after a single demo call.”
Anya L., Agency Owner: “My team used to juggle five different tools. Now, with Liquid Funnel, client onboarding, payments, and follow-ups just flow automatically. I never worry about losing leads.”
Mike J., HVAC Professional: “ClickFunnels was great for landing pages, but Liquid Funnel’s automated missed call text-back and unified messaging doubled my appointments in the first week.”
(Conclusion)
If your goal is a fully AI-powered CRM and funnel builder combined with one dashboard for lead capture, follow-up messaging, bookings, payments, and reviews, Liquid Funnel is your platform. For those wanting hands-off, high-powered client automation, expert-built onboarding, and CRM features that work together, it offers unmatched efficiency.
Ready to automate your funnel and CRM without lifting a finger?
Book your free Liquid Funnel demo today, and let the experts build you a system that closes more deals and saves time every day.
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Frequently Asked Questions (FAQs)
Does Liquid Funnel have more funnel templates than ClickFunnels?
No. ClickFunnels leads in template selection, but Liquid Funnel brings broader automation and AI integration with each template.
Can ClickFunnels act as an all-in-one CRM?
ClickFunnels’ CRM functions are basic. For teams wanting full automation, follow-ups, and unified messaging, a dedicated CRM or Liquid Funnel is required.
What AI automation does Liquid Funnel offer?
Automated SMS/email sequences, booking reminders, AI-guided reviews, chatbot engagement, and social content assistant—all managed for you.
Is there a free trial for Liquid Funnel?
No. They offer a free personalized demo and consultation. Your system is set up for you as part of onboarding.
How does Liquid Funnel work for agencies or course sellers?
It provides custom workflows for agencies, onboarding, memberships, course follow-ups, and payment collection.
Which platform offers easier A/B testing?
ClickFunnels is often preferred for DIY visual split testing, but Liquid Funnel includes testing built into automated workflows.
