Liquid Funnel vs Freshsales : The Ultimate SMB CRM Automation Faceoff for 2025

For small and medium-sized businesses, finding the right CRM that balances powerful AI automation with ease of use can be a challenge. In 2025, both Liquid Funnel and Freshsales offer dynamic solutions that accelerate sales growth — but which is right for your business?

Liquid Funnel excels with its done-for-you service, where the onboarding team designs your funnels, automations, and messages, saving you time and effort. Freshsales, offered by Freshworks, stands out with Freddy AI, providing sophisticated lead scoring and personalized customer journey insights, favored by teams ready to fine-tune their sales processes.

Platform Overview

Liquid Funnel is an all-in-one CRM and business automation platform designed for busy SMBs, agencies, and consultants. It consolidates email, SMS, social inbox, payments, appointments, and review management into a single dashboard, powered by AI that nudges leads and automates follow-ups. The onboarding is fully managed by Liquid Funnel’s team, who build out your complete sales funnel system.

Freshsales provides a 360° customer view and AI-powered sales forecasting, using Freddy AI technology. It offers customizable pipelines, multi-channel communication, and deep reporting, enabling teams to prioritize leads and personalize outreach effectively. The onboarding process is guided but more self-serve compared to Liquid Funnel.

Feature Comparison

Feature	Liquid Funnel	Freshsales CRM
Onboarding	Done-for-you, fast, personalized setup	Guided, user-based setup
AI Automation	Automated follow-ups, review generation, social posting	Freddy AI for scoring & insights
Pipeline Management	Visual pipeline with AI follow-ups	Visual pipeline with scoring
Communication Channels	Unified inbox: SMS, email, Facebook, IG	Email, phone, chat, social
Marketing Automation	AI content composer for SMS & emails	Multi-channel nurture campaigns
Reporting	Smart dashboards with auto-analytics	Advanced customizable reports
Third-party Integrations	Focused core integrations	Extensive Freshworks marketplace

Pros & Cons

Liquid Funnel Pros:

• White-glove onboarding removes setup friction, delivering a ready-to-use CRM system.
• Unified dashboard consolidates messaging (SMS, email, social) and automates payments and reviews.
• AI-driven reminders and follow-ups reduce missed opportunities and streamline closing rates.
• Ideal for SMBs without dedicated IT resources or automation specialists..

Liquid Funnel Cons:

• A smaller third-party app ecosystem limits niche integrations.
• Less granular segmentation and advanced analytics versus Freshsales.
• Newer platform, so fewer user-generated resources and community support.

Freshsales Pros:

• Freddy AI provides powerful automatic lead scoring and next-best-action suggestions.
• 360° view delivers comprehensive customer insights for personalization.
• Large marketplace offers extensive third-party integrations and system customization.
• Robust reporting tools help track pipeline health and forecast revenue.

Freshsales Cons:

• Onboarding requires hands-on effort; less done-for-you service.
• Premium AI features may require higher-tier plans increasing costs.
• Less focus on review management and multi-channel unified messaging.

Real-World Example

Several SMB clients have praised Liquid Funnel for drastically reducing their CRM setup time, enabling immediate automation of follow-up messages and appointment booking. Meanwhile, Freshsales users highlight Freddy AI’s ability to prioritize qualified leads dynamically, significantly improving conversion rates.

(Conclusion)

If you want fast, expert-built automation with minimal setup hassle, Liquid Funnel is an outstanding choice for SMBs and agencies focused on rapid scaling without adding staff. However, if your priority is deep AI-powered lead scoring, comprehensive analytics, and you have resources to manage a more hands-on CRM deployment, Freshsales is an excellent fit.

Stop spending hours managing your CRM and let automation handle it for you!
Schedule a free Liquid Funnel demo today and experience a seamless, done-for-you CRM built to grow your business.

Frequently Asked Questions (FAQs)