If you’re looking for a CRM that doesn’t just store contacts but also automates your entire business workflow, you’re likely considering either Liquid Funnel or Keap (formerly Infusionsoft).
Both platforms offer powerful tools for sales automation, lead nurturing, and client engagement. But while Keap has been around for years, Liquid Funnel is rapidly winning over service businesses thanks to its AI-driven automation, ease of use, and done-for-you CRM setup.
So, which one should you choose in 2025? Let’s dive into this in-depth comparison between Liquid Funnel vs Keap.
Platform Overview
What is Liquid Funnel?
Liquid Funnel is a powerful, all-in-one CRM platform designed for busy service businesses and agencies. Its biggest selling point? A completely done-for-you setup, where a dedicated team builds your CRM, automations, and workflows based on your needs, usually within 3–5 days.
Liquid Funnel focuses heavily on automation and AI:
- AI chatbot for lead engagement
- AI-written SMS and email follow-ups
- AI review generator and responder
- Calendar booking flows
- Stripe payment links and invoicing
- Unified inbox (SMS, email, Facebook, Instagram)
Whether you’re a roofer, marketer, consultant, or real estate agent, Liquid Funnel is built to eliminate manual work and boost conversion rates through intelligent automation.
“My team was using five different tools. Now we use one. We saved $400/month in software and booked more calls.” – Anya L., Agency Owner
What is Keap (Infusionsoft)?
Keap is a veteran CRM platform built for sales and marketing automation. It allows you to create campaigns, set up sequences, and manage contacts — all through a visual builder.
Originally known as Infusionsoft, Keap rebranded and simplified its product over the years. It now offers three main tiers: Keap Lite, Pro, and Max, each unlocking more advanced functionality such as:
- Landing pages
- Internal forms
- Invoicing and payment collection
- Email & SMS marketing
- Advanced automations (Max tier)
Keap is powerful, but the setup can be time-consuming, and many users report a steep learning curve, especially when trying to build complex automation campaigns from scratch.
Feature Comparison
| Feature | Liquid Funnel | Keap (Infusionsoft) |
| Setup & Onboarding | Done-for-you by experts (3–5 days) | Self-service, or hire Keap-certified consultants |
| AI Messaging & Automation | Chatbots, follow-ups, review replies | Basic automation, no AI messaging |
| Lead Capture Funnels | Included with landing pages, booking forms | Included, but templates are limited |
| Unified Messaging Inbox | SMS, email, Facebook, Instagram | No unified inbox, segmented by channel |
| Review Automation | AI review generator + auto-response | Not available |
| Payment Integration | Native Stripe, GPay invoicing | Native invoicing + QuickBooks/PayPal integrations |
| Ease of Use | Simple UI, built for non-tech users | Moderate to complex, especially in Max |
| Mobile App | 2-way messaging, appointments, CRM dashboard | Mobile app available |
| Pricing (Starting) | $197/month (flat rate, no per-user fees) | $159/month (Keap Pro), higher for Max |
| Best For | SMBs, consultants, agencies, service providers | SMBs needing campaign automation |
Feature Deep Dive
1. Automation: AI vs Manual Campaigns
- Liquid Funnel is automation-first, using AI to handle real-time replies, follow-ups, social posting, and even review management.
- Keap offers strong automation but requires users to build campaigns manually with its visual builder. No AI assistants are included.
2. Setup Experience
- With Liquid Funnel, your workflows, emails, and lead pipelines are built for you during your demo call.
- Keap users must either build their CRM from scratch or pay extra for onboarding consultants.
3. Messaging & Follow-Ups
- Liquid Funnel offers 2-way SMS/email messaging, Facebook/IG chat, and missed call text-backs from a single inbox.
- Keap handles email/SMS separately and doesn’t offer native multi-channel inboxing.
4. CRM + Payments
- Both platforms offer payment tools, but Liquid Funnel simplifies this with:
- Stripe + GPay
- Mobile-friendly payment forms
- Integration with lead pipelines
Keap supports payments but leans on QuickBooks, PayPal, or Stripe integrations, which require some setup.
(Conclusion)
Keap is a solid CRM tool with a long track record. But in 2025, manual campaign building and fragmented messaging systems will no longer be enough for growing service businesses.
Liquid Funnel not only brings the AI-powered automation that modern teams need, but it also builds the entire CRM system for you. From sales to scheduling, follow-ups to reviews, it’s a smart engine that runs your business in the background.
👉 Ready to automate your CRM and save hours per week?
Book your free Liquid Funnel strategy call and let their team custom-build your system end-to-end.
Frequently Asked Questions (FAQs)
Is Liquid Funnel easier to use than Keap?
Yes. Liquid Funnel is designed for non-technical users, with a team that builds everything for you. Keap requires a lot of manual setup or help from consultants.
Does Keap include AI features?
No. Keap does not currently offer AI-driven automation. Liquid Funnel includes AI content writing, review replies, chatbots, and workflow suggestions.
Which CRM is more affordable
Liquid Funnel starts at $197/month flat, covering everything. Keap starts at $159/month but can climb higher with add-ons, user licenses, or Max tier access.
Can I migrate from Keap to Liquid Funnel?
Yes. Liquid Funnel’s team will migrate your data, contacts, and workflows from Keap or any other platform as part of the onboarding.
Who should choose Keap over Liquid Funnel?
If you’re already comfortable with building visual campaigns and want marketing-centric automation, Keap might suit you. But if you want speed, simplicity, and AI-powered features, Liquid Funnel is the better pick.
